ABOUT US

Mission & Vision

We help ambitious SaaS, Web3 & B2B businesses fix, build or automate their inbound & outbound sales.

As the only outbound operations agency, ran by 2 ex SaaS revenue leaders we get what you, and your GTM are battling against

With the correct automations in place you start conversations faster, with better accounts instead of spending 70% of your day tripping over bad leads, data and a CRM that hates you as much as you hate it.

Book a Free Consultation

OUR VALUES

The Values That
Define Us what we are

High Performing

Sports team culture, not a family - we're a team of outbound athletes

Growth

We work only with clients we can grow and who grow with us.

Honest

Proud to be straight-shooters, we keep pricing fair & overperform

Schedule a Free Consultation

TEAM

The People Powering
Your Growth

Leo BraNICA

Co-Founder

ABBAS SOMJI

Co-Founder

CHLOE FRANCO

Marketing

ALBIN BEQIRI

Senior Lead Engineer

CASE STUDIES

Our success stories

2x

Selling Time

ABM

Launched by 1 marketer

35h

Saved per week

+$60K pipeline in 14 days

Implemented Tier 1 (Map Your TAM) with custom intent scoring for FP&A software buyers.

"Best GTM Engineering Services in Europe right now."

- Max Beauroyre

+400%

In conversion rates

  • Finance SaaS

  • FP&A Software

Read a case study ->

578 qualified leads generated

Implemented Tier 1 (Map Your TAM) outbound engine with custom intent scoring to validate B2B demand among HR leaders for employee financial wellness solutions.

"The most reliable operation partners I have worked with."

- Ade Fatukasi

£1.05M

In qualified pipeline

  • HRTech

  • FinTech

Read a case study ->

200+

Clients closed

578 leads

From cold outbound

300+ meetings

Per week consistently

2x

Conversion rate

22%

Booked-to-deal rate

6 meetings

Booked weekly

18 meetings booked within 20 days

Implemented a Tier-Based Intelligence System (Clay + HubSpot) to enrich, score, and route 50,000+ inbound leads and 4,000 existing clients, enabling predictable outbound performance for a national commercial law firm.

"We're booking meetings and those meetings are being sat."

- Evan Tilley

57%

Sat-to-deal conversion rate

  • Legal Services

  • Commercial Law

Read a case study ->

FAQ

Everything you need to know

How fast can we expect results?

Most clients see first meetings booked within 30 days, and predictable weekly meetings by Weeks 5–12.

Do we keep the system when the engagement ends?

What do you need from our team?

What makes your approach different from other agencies?

FAQ

Everything you need to know

How fast can we expect results?

Most clients see first meetings booked within 30 days, and predictable weekly meetings by Weeks 5–12.

Do we keep the system when the engagement ends?

What do you need from our team?

What makes your approach different from other agencies?

FAQ

Everything you need to know

How fast can we expect results?

Most clients see first meetings booked within 30 days, and predictable weekly meetings by Weeks 5–12.

Do we keep the system when the engagement ends?

What do you need from our team?

What makes your approach different from other agencies?

CONTACT

Ready to boost your outreach?

+44

abbas@theplaybookagency.com

CONTACT

Ready to boost your outreach?

+44

abbas@theplaybookagency.com

CONTACT

Ready to boost
your outreach?

+44

abbas@theplaybookagency.com

THE PLAYBOOK AGENCY

London - Dubai - Wyoming

Copyright © 2025 The Playbook Agency | All Rights Reserved

THE PLAYBOOK AGENCY

London - Dubai - Wyoming

Copyright © 2025 The Playbook Agency | All Rights Reserved

THE PLAYBOOK AGENCY

London - Dubai - Wyoming

Copyright © 2025 The Playbook Agency | All Rights Reserved